A rebranding/packaging project for Karben4 Brewery, located in Madison, WI.
Ryan Koga, the admired brewmaster and former pre-med student, has a bright personality that enriches the flavors of his many beers. Madison, WI is a closely knit community that celebrates good beer and conversation, and Karben4 is a well-known place for locals to do so. Koga takes great pride in his malt-centric brewery, and he uses balanced amounts of each ingredient to bring about each distinct, refined brew.
I came up with a list of words that encapsulate Karben4, from researching and emailing Koga himself. I used these words to begin my design process.
I chose to redesign the following Karben4 ales: Fantasy Factory, Nightcall, and Block Party.